Ephemeral content is social media content that disappears after a short time, typically within 24 hours, such as Instagram and Snapchat Stories. This content type encourages quick engagement and is ideal for sharing time-sensitive updates or behind-the-scenes moments.
Benefits of ephemeral content
Ephemeral content creates urgency, encouraging users to engage quickly, and can be less polished, adding a personal touch to brand interactions.
Ephemeral content vs evergreen content
While ephemeral content is temporary and short-lived, evergreen content is long-lasting and retains its value over time, often serving as a continual resource for audiences.