Social media content approval tool

Quick and easy
content approval

Always get mistake-free posts and save time by bundling your conversations and content approval process into one place.

PostFlow's social media content approval tool

Why you should use social media approval tool?

Saving time

PostFlow simplifies the content approval process, replacing the constant back-and-forth emails with an organized and efficient approval process.

Say goodbye to chasing clients for feedback and the frustration of sending multiple emails and messages.

Automate content approval process, save time and focus your energy on something meaningful like creating engaging content.

Mistake-free posts

Avoid the chaos caused by last-minute changes and rushed fixes. PostFlow helps you ensure every post is reviewed by your team or clients before it is published.

With pixel-perfect post previews and the ability to leave feedback directly on the post, approvers can easily review and suggest edits.

Say goodbye to errors and hello to confidence in every campaign!

How the content approval process works

From creating posts to gathering approvals, every step is designed to keep your team and clients aligned.

1 - compose new post

Compose the content of a new post or use an existing draft. Add media, tweak settings for social platforms and select a publish date.

PostFlow's social media post composer

2 - select approver(s)

Once the content is ready, select the right people to approve the content and send it off for review. You may attach a note or comment.

Social media content approval tool selecting assignees to approve post

3 - assignees get notify

Find your best performing posts with the highest reach right away in your dashboard. Gain deeper post insights and metrics in post detail.

PostFlow's notifications - assigned post need approval

4 - approve or reject

Assignees can quickly approve, reject or request further changes. They can also leave a feedback in the comment section next to the post preview.

Social media content approval tool - options to approve or reject post
PostFlow invite team and clients for free - modal

Invite your team and clients. Unlimited seats for free.

PostFlow doesn't charge per member seat, so you can invite all team members and clients to your organization for free.

Integrate your clients directly into the platform, enabling them to review and approve content, as well as provide valuable feedback.

Grant or restrict access to groups with roles and use permissons to control whether they can connect new accounts or approve content.

More about collaboration →

Perfect presentation for client

Clients can preview all the posts you prepare in PostFlow. They will have a complete overview of campaign. Everybody is on the same page.

Social media planning calendar with scheduled posts

Communication with clients

Clients you invite to PostFlow can also comment, suggest edits and provide feedback in one centralized place for easy communication.

Client commenting in social media content approval tool

Multiple content
approval workflows

Choose the approval workflow that best suits your organization or workflow.

Loose approval

Anyone with permission can approve. You can select assignee, who will receive notification.

PostFlow setting up approval workflow - loose approval

Strict approval

You can assign multiple approvers and choose if approval is required from everyone or just one.

PostFlow setting up approval workflow - strict approval

Client approval process

If you select a client as an assignee, the client will be notified last, after internal approval.

PostFlow approval workflow - selecting client as approver

More approval features

Approval permissions

Grant approval permission only to relevant stakeholders or clients. Be confident that only the right people can review and approve the content.

Social media content approval tool - setting up approval permissions to client

Approval notifications

Get notified when post content needs your approval or, vice versa, when a post needs a slight edits before publishing.

Approval notifications in PostFlow

Explore PostFlow platform

Schedule

Schedule your social media content weeks ahead. All platforms, one simple tool.

More about scheduling →

Plan

Plan and visualize your social media strategy in intuitive calendar or other views.

More about planning →

Collaborate

Collaborate on content with your team and clients in the perfect flow. Invite everybody.

More about collaboration →

Analyze

Understand what content your audience likes with data. Detailed metrics and insights.

More about analytics →

Switch your social media from chaos to clockwork.

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