Exit intent is a marketing technique that detects when a user is about to leave a website and triggers a last-minute offer or message to retain them. Commonly used for lead generation, exit intent pop-ups can offer discounts, free resources, or reminders.
Benefits of exit intent pop-ups
Exit intent pop-ups help reduce bounce rates, recover abandoning visitors, and encourage last-minute conversions by presenting valuable offers just before a user exits.
Exit intent vs regular pop-ups
Unlike regular pop-ups that appear on a timer or upon entry, exit intent pop-ups specifically target users as they prepare to leave, aiming to re-engage them before they depart.