Evergreen marketing is a strategy that focuses on promoting long-lasting, continually relevant content and messages. This approach often involves using evergreen content to attract new audiences and maintain engagement over time.
Evergreen marketing vs ephemeral content marketing
While evergreen marketing relies on long-lasting content, ephemeral content marketing focuses on short-lived, time-sensitive messages to engage audiences in the moment.
Benefits of evergreen marketing
Evergreen marketing is cost-effective, builds brand authority, and provides consistent engagement over time without the need for constant content creation.