Engagement rate is a metric that shows the level of interaction an audience has with content relative to the total number of followers or impressions. It is calculated by dividing total interactions by the audience size and is often expressed as a percentage.
Engagement rate vs engagement
While engagement measures the total interactions with a post, engagement rate offers a more specific view of how actively the audience engages relative to reach or follower count.
How to improve engagement rate?
To boost engagement rate, brands can create interactive content, encourage discussions, and tailor posts to meet the interests of their audience.