Engagement refers to the interactions users have with social media content, including likes, comments, shares, and clicks. Engagement measures how actively an audience interacts with content, indicating how relevant or appealing it is to them.
Why engagement is important?
High engagement signals strong interest and can boost visibility on social media, as algorithms often prioritize content with more interactions.
Types of engagement
Engagement can include actions such as likes, shares, comments, saves, and link clicks, each contributing to a post’s overall performance.