Employee Advocacy

Employee advocacy is the promotion of a brand by its employees on their personal social media channels. It is a powerful way for brands to expand their reach, as employees sharing content can lend authenticity and credibility to the brand’s message.

Benefits of employee advocacy

Employee advocacy increases brand visibility, boosts employee engagement, and builds trust with audiences, as people tend to trust recommendations from individuals over brands.

How to encourage employee advocacy?

Brands can encourage advocacy by providing employees with shareable content, rewarding participation, and fostering a positive company culture.