An ebook is a digital book that can be read on electronic devices, typically used as a resource to provide in-depth information on a specific topic. Many brands offer ebooks as a lead generation tool, requiring users to share contact information to download.
Benefits of using ebooks in marketing
Ebooks position brands as thought leaders, provide valuable insights to audiences, and are effective tools for lead generation when offered in exchange for contact information.
Ebook vs blog post
While a blog post is typically short and covers a single topic briefly, an ebook provides more comprehensive, in-depth information on a subject, making it ideal for educating readers.