Dynamic content refers to web or email content that changes automatically based on user data, behavior, or preferences. It allows marketers to deliver personalized experiences to users, enhancing relevance and engagement.
How dynamic content works?
Dynamic content uses data like user location, past interactions, or demographic information to tailor messages, creating a personalized user experience.
Examples of dynamic content
Examples include personalized email offers, product recommendations on e-commerce sites, and location-specific ads.