Direct to Consumer (DTC) is a business model where brands sell products directly to customers through their own websites, bypassing third-party retailers. This model allows brands to have complete control over their customer relationships and brand experience.
Advantages of dtc marketing
DTC marketing enables brands to gather valuable customer data, build stronger connections, and offer a seamless online shopping experience without intermediaries.
Examples of dtc brands
Many successful DTC brands include Warby Parker, Casper, and Glossier, which focus on direct online sales and personalized customer experiences.