A drip campaign is an automated marketing strategy where a series of pre-scheduled messages, often through email, are sent to leads or customers over time. Drip campaigns nurture relationships, guiding prospects through the sales funnel with tailored content that responds to their actions and interests.
Benefits of a drip campaign
Drip campaigns keep leads engaged, provide consistent brand touchpoints, and drive conversions by delivering relevant content at the right time.
Examples of drip campaigns
Typical drip campaigns include welcome series for new subscribers, re-engagement campaigns, and product education series that help customers better understand a brand’s offerings.
Drip Campaign vs Drip
Unlike drip in fashion, which describes personal style, a drip campaign is a structured marketing approach designed to build customer relationships over time. Drip campaigns focus on engagement and conversions, while drip in style is all about visual appeal and presence.