Discoverability is the ease with which users can find a brand, product, or content on social media or search engines. High discoverability means content appears prominently in search results or platform feeds, reaching a wider audience.
Factors affecting discoverability
Discoverability depends on SEO, keyword usage, social media engagement, and the use of trending hashtags, all of which increase the chances of being found.
Tips to improve discoverability
Improving discoverability involves optimizing keywords, posting regularly, and engaging with followers to boost content visibility across platforms.