Direct Marketing

Direct marketing is a strategy focused on directly reaching out to potential customers through channels like email, direct mail, or SMS, aiming for an immediate response. It allows brands to target specific audiences with personalized messages.

Benefits of direct marketing

Direct marketing helps businesses build closer relationships with their audience, measure responses directly, and optimize campaigns based on results.

Direct marketing channels

Common channels in direct marketing include email, SMS, and postal mail, each selected based on the target audience and campaign objectives.