Digital asset management (DAM) is the process of storing, organizing, and sharing digital files, such as images, videos, and documents, in one central location. DAM systems help brands manage large volumes of content efficiently.
Benefits of digital asset management
DAM streamlines content workflows, improves productivity, and ensures brand consistency by providing a central source for all digital assets.
Key features of digital asset management
A DAM system typically includes metadata tagging, advanced search, version control, and user permissions, enabling teams to organize and manage assets securely.