Demand generation is a marketing approach focused on sparking initial interest in a company's offerings.
Demand generation is a top-of-funnel marketing strategy.
This strategy encompasses various activities such as content marketing, email outreach, social media interaction, and hosting events or webinars. These efforts work together to build awareness and attract potential customers, helping companies expand their reach and establish a foundation for future sales conversions.
By employing diverse tactics, businesses can effectively engage with their target audience and nurture interest at the top of the sales funnel.