A dark post is a paid social media advertisement that doesn’t appear on the brand’s public feed but is shown only to specific audiences. This allows brands to create targeted ads without cluttering their main profiles.
Benefits of using dark posts
Dark posts allow brands to test different messages and visuals, refining ad effectiveness and reaching specific audience segments without overwhelming their public feeds.
How dark posts work?
Dark posts are shown only to users within targeted demographics, making them useful for split testing and market research while remaining hidden from the main audience.