CSAT, or Customer Satisfaction Score, is a metric that gauges customer satisfaction by asking users to rate their experience with a service or product. CSAT is commonly used to assess and improve customer service and brand perception.
Importance of CSAT in Social Media
On social media, CSAT can help brands measure follower satisfaction with content, interactions, and customer support. High CSAT scores can improve loyalty and brand reputation, guiding future social media strategies.