The creator economy consists of digital content creators who monetize their online presence through social media, sponsorships, and merchandise. It includes influencers, bloggers, vloggers, and other content creators who leverage their audience for income.
Growth of the Creator Economy
With the rise of social platforms, the creator economy has become a significant part of digital marketing, offering brands unique ways to engage audiences. Creators benefit from tools and platforms designed to support monetization and audience building.