CPM, or Cost per Mille, is a metric that represents the cost of reaching 1,000 impressions or views of an ad on social media or other digital platforms. It’s widely used in advertising to budget and measure the efficiency of ad campaigns.
Importance of CPM in Advertising
CPM helps brands understand the cost-effectiveness of their ads and allows them to plan budgets based on the reach they want to achieve. It is essential for optimizing ad spend and comparing campaign performance across different channels.