CPC, or Cost per Click, is an advertising metric that tracks the cost of each click on an ad, measuring direct engagement rather than just impressions. CPC is used in pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media.
Benefits of Tracking CPC
CPC helps advertisers understand how much they’re spending to drive users to their site or landing page. Lowering CPC while maintaining engagement can improve campaign efficiency and return on investment.