Conversion rate is the percentage of users who take a desired action, such as making a purchase, signing up, or downloading content, out of the total users who visited a page or interacted with an ad. It’s a key metric for measuring the effectiveness of marketing campaigns and website performance.
How Conversion Rate Impacts Business Success
A high conversion rate indicates successful engagement and customer interest, often leading to increased sales and revenue. Brands aim to optimize conversion rates through targeted strategies, improving customer journey and user experience.