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Content Analytics

Content analytics is the process of collecting and analyzing data on how content performs across various channels. It includes metrics like engagement, reach, and conversion rates to assess effectiveness.

Importance of content analytics in strategy optimization

Content analytics provide insights into audience preferences and content performance, guiding data-driven improvements. This helps brands refine their strategies and create more impactful content.

How often should brands review content analytics?

Regularly reviewing analytics—monthly or quarterly—allows brands to adjust strategies effectively and stay responsive to changing audience behavior.

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