Content refers to any type of information or media—such as articles, videos, images, and social media posts—created to engage, inform, or entertain an audience. It’s a core component of digital marketing.
The impact of high-quality content on audience engagement
High-quality content attracts and retains audiences, builds brand authority, and drives conversions. Effective content marketing relies on delivering value that resonates with target audiences.
How can brands ensure content consistency?
Creating a content style guide and a clear content strategy can help brands maintain a consistent tone, style, and quality across all channels.