Brand personality refers to the human traits associated with a brand, influencing how consumers emotionally and socially connect with it. It is developed through marketing, communication, and customer experiences to create a relatable and consistent image.
By personifying brand values, companies strengthen their connection with audiences in advertising campaigns, eliciting favorable responses. Consistency in brand messaging is crucial for a strong brand personality.
Brand personality example
A notable example is Wendy's, known for its witty social media presence that playfully engages with followers and other brands.