If you sell products online you should not overlook Instagram product tagging with checkout on Instagram Shop.
Instagram product tagging is a feature that allows businesses to tag their products directly to their IG posts, stories and Reels. These tags are connect to product detail page and users can even make purchases without leaving the Instagram app.
By linking your product catalog to your Instagram account, you can turn your feed into a virtual storefront. Whether it’s a single post or a carousel showcasing a collection, product tagging empowers businesses to engage their audience in a meaningful and impactful way.
You can specify up to 20 tags for photo and video feed posts and up to 20 tags total per carousel post (up to 5 per carousel slide).
Who Can Use Instagram Product Tagging?
Not every Instagram account qualifies for product tagging. To leverage this feature, businesses must meet specific requirements.
Business Instagram Account
To start, you’ll need a Business Instagram Account, as Creator or personal accounts are not supported.
Active Instagram Shop
Active Instagram Shop with in-app checkout enabled is also mandatory, ensuring users can complete purchases directly
within the app.
Meta Product Catalog
Your account must have a Meta Product Catalog with approved items to tag to your posts.
Supported country
To use Instagram Shop, as well as product tagging feature, your business must operate in a supported country. A list of
supported countries can be found on this page:
https://help.instagram.com/help/instagram/321000045119159
Use Product tags to boost your sales
One of the most significant advantages is the frictionless shopping experience. Users can access detailed product information and complete purchases without leaving Instagram. By reducing steps in the buyer’s journey, product tags help drive immediate sales.
Higher Engagement
Interactive product tags naturally draw attention. They invite users to explore and engage with the content by clicking on tags to learn more about featured products. This interactivity creates a stronger connection between users and your brand, increasing the likelihood of conversions.
Actionable Insights
With Instagram’s analytics, businesses can monitor how users interact with product tags. These insights allow you to refine your marketing strategies, understand customer preferences, and optimize future campaigns based on data-driven decisions.
How to tag a product on Instagram
Tagging products on Instagram is straightforward and intuitive, same as the process of tagging people. Follow these steps to add product tags to your posts via Instagram mobile app:
- When creating a feed post, tap Tag Products to open the tagging menu.
- Tap on the photo you’d like to add product tags to.
- Search your catalog to find the product you want to tag.
- Once you’re finished, tap Done.
Add Instagram product tags with PostFlow
With PostFlow, you can also tag your products and users in Instagram feed posts, Reels and carousels. In addition, PostFlow helps you with planning and scheduling your content so you can schedule posts for a longer period of time in advance.
Register your account and try how easy it is. For a more detailed tutorial on how to tag instagram products on posts using PostFlow, follow this link this link.